{"id":834,"date":"2026-08-11T09:05:45","date_gmt":"2026-08-11T08:05:45","guid":{"rendered":"https:\/\/abconsult-rdc.com\/staging\/2327\/services\/marketing\/"},"modified":"2026-08-11T16:33:42","modified_gmt":"2026-08-11T15:33:42","slug":"marketing","status":"publish","type":"page","link":"https:\/\/abconsult-rdc.com\/staging\/2327\/services\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n<article class=\"abconsult-service-page\">\n<div class=\"abconsult-service-page__hero\"><div class=\"abconsult-service-page__hero-copy\"><p class=\"abconsult-service-page__eyebrow\">Our services<\/p><h1 class=\"abconsult-service-page__title\">Marketing<\/h1><\/div><div class=\"abconsult-service-page__media\"><img decoding=\"async\" data-src=\"https:\/\/abconsult-rdc.com\/staging\/2327\/wp-content\/uploads\/2026\/08\/marketing-pexels-3183185.jpg\" alt=\"\" width=\"1600\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/2395;\"><\/div><\/div>\n<div class=\"abconsult-service-page__body\" lang=\"en\">\n  <p class=\"abconsult-service-page__intro\">Marketing brings together the decisions used to position a company, communicate its offer, reach customers, and support sustainable sales. ABConsult structures this work through a practical marketing plan and evidence-based market research.<\/p>\n  <div class=\"abconsult-service-page__sections\">\n    <section class=\"abconsult-service-page__section\">\n      <h2>Marketing plan<\/h2>\n      <p>A marketing plan defines the actions to be taken during a specific period, often one year. The plan may support a new offer or strengthen an existing market position. We organise it around three disciplines:<\/p>\n      <ol>\n        <li><strong>Identify competitors:<\/strong> understand their position, performance, and customer response.<\/li>\n        <li><strong>Set the budget:<\/strong> connect spending priorities to the expected activities and outcomes.<\/li>\n        <li><strong>Create the calendar:<\/strong> assign start dates, due dates, responsibilities, and review points.<\/li>\n      <\/ol>\n    <\/section>\n    <section class=\"abconsult-service-page__section\">\n      <h2>Market research<\/h2>\n      <p>Market research examines customer needs, industry sales, target-market size, market share, competitors, and factors that influence purchasing decisions.<\/p>\n      <p class=\"abconsult-service-page__formula\">Target customers \u00d7 purchases in a period = market size<\/p>\n      <p class=\"abconsult-service-page__formula\">Company revenue \u00f7 industry revenue \u00d7 100% = market share<\/p>\n    <\/section>\n    <section class=\"abconsult-service-page__section abconsult-service-page__section--wide\">\n      <h2>The four Ps<\/h2>\n      <ul>\n        <li><strong>Product:<\/strong> what distinguishes the product or service from competing offers.<\/li>\n        <li><strong>Price:<\/strong> what customers are willing to pay compared with alternatives.<\/li>\n        <li><strong>Place:<\/strong> where and how the offer should be made accessible.<\/li>\n        <li><strong>Promotion:<\/strong> how to communicate the right message to the selected audience.<\/li>\n      <\/ul>\n    <\/section>\n  <\/div>\n  <p class=\"abconsult-service-page__next-step\">To develop a marketing plan or research programme, contact ABConsult.<\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Our services Marketing Marketing brings together the decisions used to position a company, communicate its offer, reach customers, and support sustainable sales. ABConsult structures this work through a practical marketing plan and evidence-based market research. Marketing plan A marketing plan defines the actions to be taken during a specific period, often one year. The plan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":172,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-834","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/abconsult-rdc.com\/staging\/2327\/wp-json\/wp\/v2\/pages\/834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abconsult-rdc.com\/staging\/2327\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abconsult-rdc.com\/staging\/2327\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abconsult-rdc.com\/staging\/2327\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abconsult-rdc.com\/staging\/2327\/wp-json\/wp\/v2\/comments?post=834"}],"version-history":[{"count":1,"href":"https:\/\/abconsult-rdc.com\/staging\/2327\/wp-json\/wp\/v2\/pages\/834\/revisions"}],"predecessor-version":[{"id":868,"href":"https:\/\/abconsult-rdc.com\/staging\/2327\/wp-json\/wp\/v2\/pages\/834\/revisions\/868"}],"up":[{"embeddable":true,"href":"https:\/\/abconsult-rdc.com\/staging\/2327\/wp-json\/wp\/v2\/pages\/172"}],"wp:attachment":[{"href":"https:\/\/abconsult-rdc.com\/staging\/2327\/wp-json\/wp\/v2\/media?parent=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}